Organic Growth for SaaS Companies Close to/at Product-market Fit

Get content marketing and strategy to build pipeline for your SaaS. I specialize in creating cross-channel programs for privacy, security, and AI companies.

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Piwik PRO

Build Your Cross-channel Content Program

SEO Content Strategy

I help you clean up your website, build targeted topic clusters, and rank for high-intent keywords.

From content audit to content strategy—bringing visitors who become pipeline.

LinkedIn Strategy

Every content marketer is a writer, but not every writer is a content marketer.

Hiring me means you get an experienced marketer on board who understands marketing tactics, persuasion techniques, and search intents.

Newsletter Programs

Newsletters are like heartbeats—each email keeps your brand top of mind.

I create nurture sequences that guide prospects through their buying journey and keep your customer base engaged.

Webinar Programs

Webinars can be your best bottom-of-funnel tool.

I help you turn expertise into engaging presentations. From planning to promotion to follow-up.

Who This is For

We are a good fit if your SaaS is past seed round (or profitable bootstrapped), close to product-market-fit or already reached that state.

What You Get:

What You Don't Get:

Consistent improvements with a long-term organic growth strategy and building snowball effects.
List of cut-corner ideas for short-term spikes, overpromising results in the first 3 months. "Hacks = ick."
Content audit framework with actionable insights and recommended actions.
AI-based or SEO tool-generated “audits” that are mediocre and hard to act on right away.
Offering a full overview of your website structure and customer paths, optimized based on psychology and best practices.
Guess-based advice that feels uncohesive, short-signted and incomplete.
A curious journalist who structures narratives and delivers unique, memorable pieces.
Boring content, most likely regurgitated from top SERP results.

Folks Like Working with Me

Jo provided extensive knowledge about SEO and organic growth, and took matters into her own hands.

Directing Alphamoon toward stable growth in the organic sphere has been an enormous success, and it wouldn’t have happened without Jo’s work.

Kajetan Wyrzykowski

Head of Marketing at Alphamoon

Her superpower for content with Close lies in her ability to dive deep into the wide range of sales & marketing tools out there.

She quickly understood the value props, and wrote fantastic in-depth reviews that take an objective view of the real pros and cons of software tools.

Ryan Robinson

Former Head of Content at Close

As Head of Marketing at Anonos, I brought Joanna on to lead our content strategy. She expertly optimized our website's SEO and analytics, driving significant increases in organic traffic and qualified leads. Her analytical mindset combined with creative problem-solving made her exceptional at managing our content strategy and production process. I highly recommend Joanna for strategic content marketing roles

Tomas Sugar

Head of Marketing & Content