Customer Case Studies

Focused traffic to websites. New product sign-ups. More demo requests. Engaged audiences.

For me, it's a portfolio. For you, it's proof of my skill in crafting organic acquisition strategies and compelling conversion content.

247% Increase in Organic Traffic and 300+ Product Signups

Go-to-market: Product-led, self-service
Collaboration Timeframe: 10 months
SaaS Product Profile: Document OCR & Data Extraction

Alphamoon hired me to design a new organic acquisition strategy focused on traffic and product conversions (self-service).

Projects we run together:

  • Conducted content audit, recommended actions and created content repository
  • Created new content strategy document
  • Created keyword prioritization framework and clustered content
  • Helped with migration to new CMS and managed SEO part
  • Created content processes and produced content with other writers
  • Suggested new backlink strategy that resulted in 61 high-quality new domains linking to Alphamoon

Organic results: May 2023 vs. February 2024

Google Analytics results:
‍
→ May 1, 2023 - Feb 13, 2024
→ Increase in organic user acquisition by 247.4%

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Joanna is one of the best content writers I've met.


Her work is the result of her great writing skills, strategic approach and analytical thinking. She approaches her work conscientiously, she is a source of great ideas that do not end up "in a drawer" but are usable in practice.

Kristýna Štadlerová

SEO Manager at Cisco (AppDynamics)

197% Increase in Website Organic Traffic and 567% Increase in Product Signups

Go-to-market: Product-led, self-service.
Collaboration Timeframe: 12 months
‍SaaS Product Profile: Web & mobile analytics platform

Smartlook hired me to enhance their organic presence and drive more leads. I became a Content Writer and later, Strategist and collaborated closely with their Content Manager, SEO Specialist, Graphic Designer, Demand Generation Specialist and CMO.

Projects we run together:

Organic results: November 2021 vs. November 2022

Working with Jo is great


I was genuinely impressed by how quickly she understood complex AI and machine learning topics.

She did a great job talking to our technical team, asking the right questions, and then turning their answers into clear and interesting articles.

Adam Gonczarek

CTO & Co-Founder at Alphamoon

Creted Multiple High-Ranking Articles That Brought High-Intent Readers

Go-to-market: Product-led, self-service.
Collaboration Timeframe: Ongoing
SaaS Product Profile: CRM Platform

My work includes writing product reviews, product comparisons, product alternative posts, and other high-intent content designed to convert prospects into customers.

By targeting specific keywords and creating comprehensive, valuable content, I have significantly enhanced Close CRM's online visibility and brought conversions.

Details of the cooperation:

Best Cold Email Software Tools

B2B Sales Tools

She delivered high-quality content for our business audience

Joanna quickly grasped the technical context of our industry (Privacy/AI) and details of our product (synthetic data).

She wrote multiple high-ranking pieces for our blog that brought qualified traffic to our website. We highly recommend working with her.

Elise Devaux

Ex Head of Marketing at Statice

Joanna Kaminska

Content and SEO expert working with SaaS brands across data analytics, privacy, security, and AI spaces. Let's create something non-boring together!

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